Once Upon a Time in Don Draper’s Office
April 9, 2012 § 1 Comment
A quick fix for your Monday:
Two of my favorite things (fairy tales and Christina Hendricks’s miraculous frontside) met briefly last night, before I conked out (really, AMC? Mad Men isn’t on until 10? I am getting old), and there was much rejoicing.
Creating a pitch to sell women’s shoes, Stan and Ginsberg mention using a Cinderella theme, which gets shot down as too cliche.
Don: “Sleeping Beauty? Snow White? Nothing worked?”
Stan: “They’re more about necrophilia than shoes.”
Right on, Stan.
And Ginsberg gets it too : later in the episode, the three men are selling the non-fairy-tale pitch they came up with to the client, but Ginsberg jumps in and steals it like the merry tramp he is, by tempting the client with the notion of “Cinderella” being “too dark” for them. He describes her running down a dark stone alleyway in her one fabulous shoe, being pursued by a strange man (in keeping with the violent Richard Speck theme of the episode). Finally she stops, turns, and there he is–handsome, and holding her other shoe.
“She wants to be caught,” Ginsberg says. “See? Too dark.”
The clients, of course, switch from Don’s pitch to Ginsberg’s, because who can resist the darkness of fairy tales? This episode was, after two weeks of duds, completely fabulous, reminding viewers of the dark, far-reaching violence that colors the way women were regarded and treated in the 1960’s… and have been in stories for centuries.